Journalism & Mass Communication
100 marks · 1 paper · 180 minutes per paper
Stage 1Orientation0%
Understand the official syllabus, paper structure, marks and preparation resources.
Stage 2Foundation0%
Build the concepts, terminology and prerequisite knowledge needed for the subject.
Stage 3Official Syllabus Coverage0%
Cover every official FPSC topic in a practical sequence.
Stage 4Consolidation0%
Prepare short notes, comparisons, evidence, diagrams, facts, formulas or timelines.
Stage 5Exam Application0%
Apply knowledge through the paper-specific practice format.
Stage 6Past Papers0%
Attempt topic-wise and full-length past-paper practice.
Stage 7Revision and Mock Examination0%
Complete layered revision, weak-area review and a timed mock paper.
Paper 1 · 100 marks
Subject overview
PAPER: JOURNALISM & MASS COMMUNICATION (100 MARKS) .
Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
Normative theories of the press: Schramm’s four theories and criticism on these theories
Normative theories of the press: Schramm’s four theories and criticism on these theories
The Historical Context of International Communication
The Historical Context of International Communication
Mass media and social change
Mass media and social change
Media system in Pakistan: historical, chronological, and analytical review
Media system in Pakistan: historical, chronological, and analytical review
Theories of development support communication with specific focus on the developing world
Theories of development support communication with specific focus on the developing world
Concept of Public Relations
Concept of Public Relations
History of Media Laws in Pakistan
History of Media Laws in Pakistan
Introduction to Mass Communication
Functions of a model, Evaluation of a mod el
Functions of a model, Evaluation of a mod el
Media as agents of power
Media as agents of power
Globalization, technology, and the mass media
Globalization, technology, and the mass media
Media as a social system: The balance between interrelation and interdependence
Media as a social system: The balance between interrelation and interdependence
The system of journalism and the media sys tem
The system of journalism and the media sys tem
The dominant paradigm of develo pment: historical, analytical perspective
The dominant paradigm of develo pment: historical, analytical perspective
Historical development of public relations: from press agentry to PR
Historical development of public relations: from press agentry to PR
Development of media regulations from British colonial era to indepen dent Pakistan
Development of media regulations from British colonial era to indepen dent Pakistan
Basic models in Mass Communication: - o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model (1954) o Schramm’s model (1954) o Newcomb’s symmetry theory (1953) o Westley-McLean’s model (1976) o Gerbner model (1956)
Basic models in Mass Communication: - o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model (1954) o Schramm’s model (1954) o Newcomb’s symmetry theory (1953) o Westley-McLean’s model (1976) o Gerbner model (1956)
Mass Communication Theories
The Spiral of silence
The Spiral of silence
Communication and Cultural imperialism
Communication and Cultural imperialism
Media freedom and its role for democracy,
Media freedom and its role for democracy,
Employer-employee relations in Pakistani media
Employer-employee relations in Pakistani media
The Alternative paradigm of development
The Alternative paradigm of development
Public relation in Pakistan
Public relation in Pakistan
Libel, Defamation and relevant portions of PPC
Libel, Defamation and relevant portions of PPC
Media Usage and gratifications
Media Usage and gratifications
Global / International Communication
Communication Flow in Global Media: Imbalance in the flow of information between North and South
Communication Flow in Global Media: Imbalance in the flow of information between North and South
The functional approach to mass media: four social functions of the media
The functional approach to mass media: four social functions of the media
Government-press relations
Government-press relations
Small is beautiful: community development as a snowball effect.
Small is beautiful: community development as a snowball effect.
Ministry of information
Ministry of information
PPO, RPPPO
PPO, RPPPO
Media hegemony
Media hegemony
McBride commission and its recommendations.
McBride commission and its recommendations.
Media and Society
Media as an awareness agent
Media as an awareness agent
Press in Pakistan: The newspaper industry, from mission to the market
Press in Pakistan: The newspaper industry, from mission to the market
Globalization vs Localization
Globalization vs Localization
Press Information Department (PID)
Press Information Department (PID)
PEMRA: establishment, development, and operational mechanisms
PEMRA: establishment, development, and operational mechanisms
Diffusion of innovations
Diffusion of innovations
International Communication in the Internet Age: the new social media and its effects on developing world
International Communication in the Internet Age: the new social media and its effects on developing world
Mass media and social representation
Mass media and social representation
Mass Media in Pakistan:
Electronic media: from total dependence to enormous power
Electronic media: from total dependence to enormous power
Glocalization
Glocalization
Public relations and publicity
Public relations and publicity
Press Council of Pakistan (PCP)
Press Council of Pakistan (PCP)
Powerful effects model: hypodermic needle, magic bullet theory.
Powerful effects model: hypodermic needle, magic bullet theory.
The new 24/7 television: uses and abuses
The new 24/7 television: uses and abuses
Development Support Communication
Social Marketing: how to infuse new ideas into a developing popul ation
Social Marketing: how to infuse new ideas into a developing popul ation
PR as a tool for governance
PR as a tool for governance
Citizens Media Commission: need, present status, and reasons for inactivity
Citizens Media Commission: need, present status, and reasons for inactivity
Moderate effects model: two-step and multi-step flow of communication.
Moderate effects model: two-step and multi-step flow of communication.
The new radio: potential for change and the present performance.
The new radio: potential for change and the present performance.
Public Relations:
Private PR agencies and their structure
Private PR agencies and their structure
Press Code of Ethics
Press Code of Ethics
Powerful media revisited: Marshal McLuhan’s media determinism
Powerful media revisited: Marshal McLuhan’s media determinism
The question of freedom and responsibility
The question of freedom and responsibility
Basic methods of PR: press release, press note, press conference
Basic methods of PR: press release, press note, press conference
Media Laws and Ethics:
Inability of the media to develop a code of ethics as an institution
Inability of the media to develop a code of ethics as an institution
PR Ethics
PR Ethics
The media’s quest for freedom and its inability to self regulate.
The media’s quest for freedom and its inability to self regulate.
- Suggested ReadingsBroadcast Regulations: the German Example Metzger, Herbert. FES 1993.
- Suggested ReadingsCommunication Models for The Study of Mass Communication, 2nd Ed McQuail, Dennis &Windhal, Swen, Longman, 1982.
- Suggested ReadingsConvergence Culture: Where old and new Media Blackwell publishing Ltd, USA.
- Suggested ReadingsCommunication Theories: Origins, Methods and Uses in the Mass Media 5th Ed Werner J. Severin , James W. Tankard Jr. Longman, 1997.
- Suggested ReadingsDiffusion of Innovations 5th Ed Rogers, Everett M. Free Press
- Suggested ReadingsEthics in Journalism: A Re ader on Their Perception in the Third World Kunczik, Michael (Ed.). FES 1999.
- Suggested ReadingsHandbook of International and Intercultural Communication 2nd Ed Gudykunst & Mody, Sage, 2001.
- Suggested ReadingsMcQuail's Mass Communication Theory, 4 th Ed Denis McQuail. Sage, 2000.
- Suggested ReadingsMedia And Society into the 21 st Century: A Historical Introduction Blackwell publishing Ltd, USA.
- Suggested Readings“Media / Impact” Wads Worth/ Thompson Learning, Belmont, CA
- Suggested Readings“Media Now: Co mmunication Media in the Information Age” Wads Worth/Thompson Learning, Belmont, CA
- Suggested ReadingsNews Media and Journalism in Pakistan Khan, Altaf. LAP Lambert Academic Publishing. June 2011.
- Suggested ReadingsNews Media and Journalism in Pakistan and Germany (Ed.) Khan, Altaf. Peshawar, 2003.
- Suggested ReadingsParticipatory Development Hasan, Arif, Oxford, 2010.
- Suggested ReadingsPolitical Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election, (Ed) Palgrave McMillan, UK
- Suggested ReadingsPolitical Communication in Asia, Roultage, NY.
- Suggested Readings“Precision Journalism: A Reporter’s Introduction to Social and Science Methods”, 4th Ed Rowman and Littlefield, Lanham, MD.
- Suggested ReadingsReport and Recommendations of the Media Commission, appointed by the Supreme Court of Pakistan, 2013 FES, Islamabad, 2013.
- Suggested ReadingsReporting the Frontier: Media Capacity Building for Peace in Pakistan’s Tribal Areas Khan, Altaf VDM Verlag Dr. Müllere.K. June 2011.
- Suggested Readings“Writing, Directing, and Producing Documentary Films and Vidoes”,.3rd edition Carbondale: Southern Illinois Press, 2002.
- Suggested Readings“Directing the Documentary”, 4th edition Focal Press, 2004.
- Suggested Readings“Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films”, 2 nd edition Focal Press, 2007.
- Suggested ReadingsPrinciples of Editing McGraw-Hill 1996
- Suggested ReadingsJournalism–Principles and Practices Vistaar Publications 2006
- Suggested ReadingsThe Hand Book of New Media London: Sage
- Suggested ReadingsApplying Communication Theory for Professional Life: An Introduction (2nd Edition) London: Sage
- Suggested ReadingsControversies in Contemporary Advertising Newbury Park: Sage Publications
- Suggested Readings"Public Relations-Writing & Media Techniques" Harper Collins College Publishers, NY
- Suggested ReadingsTelecommunications Policy in Pakistan” Telematics and Informatics
- Suggested Readings“Guaranteeing Copyright - Media Manager’s Guide to Pakistani Broadcast Law” Media Manager Companion Series Internews Pakistan
- Suggested Readings“Model Freedom of Information Act”, 2001 Consumer rights Protection Commission of Pakistan
My Subjects
Journalism & Mass Communication
100 marks · 1 paper · 180 minutes per paper
Stage 1Orientation0%
Understand the official syllabus, paper structure, marks and preparation resources.
Stage 2Foundation0%
Build the concepts, terminology and prerequisite knowledge needed for the subject.
Stage 3Official Syllabus Coverage0%
Cover every official FPSC topic in a practical sequence.
Stage 4Consolidation0%
Prepare short notes, comparisons, evidence, diagrams, facts, formulas or timelines.
Stage 5Exam Application0%
Apply knowledge through the paper-specific practice format.
Stage 6Past Papers0%
Attempt topic-wise and full-length past-paper practice.
Stage 7Revision and Mock Examination0%
Complete layered revision, weak-area review and a timed mock paper.
Paper 1 · 100 marks
Subject overview
PAPER: JOURNALISM & MASS COMMUNICATION (100 MARKS) .
Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
Normative theories of the press: Schramm’s four theories and criticism on these theories
Normative theories of the press: Schramm’s four theories and criticism on these theories
The Historical Context of International Communication
The Historical Context of International Communication
Mass media and social change
Mass media and social change
Media system in Pakistan: historical, chronological, and analytical review
Media system in Pakistan: historical, chronological, and analytical review
Theories of development support communication with specific focus on the developing world
Theories of development support communication with specific focus on the developing world
Concept of Public Relations
Concept of Public Relations
History of Media Laws in Pakistan
History of Media Laws in Pakistan
Introduction to Mass Communication
Functions of a model, Evaluation of a mod el
Functions of a model, Evaluation of a mod el
Media as agents of power
Media as agents of power
Globalization, technology, and the mass media
Globalization, technology, and the mass media
Media as a social system: The balance between interrelation and interdependence
Media as a social system: The balance between interrelation and interdependence
The system of journalism and the media sys tem
The system of journalism and the media sys tem
The dominant paradigm of develo pment: historical, analytical perspective
The dominant paradigm of develo pment: historical, analytical perspective
Historical development of public relations: from press agentry to PR
Historical development of public relations: from press agentry to PR
Development of media regulations from British colonial era to indepen dent Pakistan
Development of media regulations from British colonial era to indepen dent Pakistan
Basic models in Mass Communication: - o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model (1954) o Schramm’s model (1954) o Newcomb’s symmetry theory (1953) o Westley-McLean’s model (1976) o Gerbner model (1956)
Basic models in Mass Communication: - o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model (1954) o Schramm’s model (1954) o Newcomb’s symmetry theory (1953) o Westley-McLean’s model (1976) o Gerbner model (1956)
Mass Communication Theories
The Spiral of silence
The Spiral of silence
Communication and Cultural imperialism
Communication and Cultural imperialism
Media freedom and its role for democracy,
Media freedom and its role for democracy,
Employer-employee relations in Pakistani media
Employer-employee relations in Pakistani media
The Alternative paradigm of development
The Alternative paradigm of development
Public relation in Pakistan
Public relation in Pakistan
Libel, Defamation and relevant portions of PPC
Libel, Defamation and relevant portions of PPC
Media Usage and gratifications
Media Usage and gratifications
Global / International Communication
Communication Flow in Global Media: Imbalance in the flow of information between North and South
Communication Flow in Global Media: Imbalance in the flow of information between North and South
The functional approach to mass media: four social functions of the media
The functional approach to mass media: four social functions of the media
Government-press relations
Government-press relations
Small is beautiful: community development as a snowball effect.
Small is beautiful: community development as a snowball effect.
Ministry of information
Ministry of information
PPO, RPPPO
PPO, RPPPO
Media hegemony
Media hegemony
McBride commission and its recommendations.
McBride commission and its recommendations.
Media and Society
Media as an awareness agent
Media as an awareness agent
Press in Pakistan: The newspaper industry, from mission to the market
Press in Pakistan: The newspaper industry, from mission to the market
Globalization vs Localization
Globalization vs Localization
Press Information Department (PID)
Press Information Department (PID)
PEMRA: establishment, development, and operational mechanisms
PEMRA: establishment, development, and operational mechanisms
Diffusion of innovations
Diffusion of innovations
International Communication in the Internet Age: the new social media and its effects on developing world
International Communication in the Internet Age: the new social media and its effects on developing world
Mass media and social representation
Mass media and social representation
Mass Media in Pakistan:
Electronic media: from total dependence to enormous power
Electronic media: from total dependence to enormous power
Glocalization
Glocalization
Public relations and publicity
Public relations and publicity
Press Council of Pakistan (PCP)
Press Council of Pakistan (PCP)
Powerful effects model: hypodermic needle, magic bullet theory.
Powerful effects model: hypodermic needle, magic bullet theory.
The new 24/7 television: uses and abuses
The new 24/7 television: uses and abuses
Development Support Communication
Social Marketing: how to infuse new ideas into a developing popul ation
Social Marketing: how to infuse new ideas into a developing popul ation
PR as a tool for governance
PR as a tool for governance
Citizens Media Commission: need, present status, and reasons for inactivity
Citizens Media Commission: need, present status, and reasons for inactivity
Moderate effects model: two-step and multi-step flow of communication.
Moderate effects model: two-step and multi-step flow of communication.
The new radio: potential for change and the present performance.
The new radio: potential for change and the present performance.
Public Relations:
Private PR agencies and their structure
Private PR agencies and their structure
Press Code of Ethics
Press Code of Ethics
Powerful media revisited: Marshal McLuhan’s media determinism
Powerful media revisited: Marshal McLuhan’s media determinism
The question of freedom and responsibility
The question of freedom and responsibility
Basic methods of PR: press release, press note, press conference
Basic methods of PR: press release, press note, press conference
Media Laws and Ethics:
Inability of the media to develop a code of ethics as an institution
Inability of the media to develop a code of ethics as an institution
PR Ethics
PR Ethics
The media’s quest for freedom and its inability to self regulate.
The media’s quest for freedom and its inability to self regulate.
- Suggested ReadingsBroadcast Regulations: the German Example Metzger, Herbert. FES 1993.
- Suggested ReadingsCommunication Models for The Study of Mass Communication, 2nd Ed McQuail, Dennis &Windhal, Swen, Longman, 1982.
- Suggested ReadingsConvergence Culture: Where old and new Media Blackwell publishing Ltd, USA.
- Suggested ReadingsCommunication Theories: Origins, Methods and Uses in the Mass Media 5th Ed Werner J. Severin , James W. Tankard Jr. Longman, 1997.
- Suggested ReadingsDiffusion of Innovations 5th Ed Rogers, Everett M. Free Press
- Suggested ReadingsEthics in Journalism: A Re ader on Their Perception in the Third World Kunczik, Michael (Ed.). FES 1999.
- Suggested ReadingsHandbook of International and Intercultural Communication 2nd Ed Gudykunst & Mody, Sage, 2001.
- Suggested ReadingsMcQuail's Mass Communication Theory, 4 th Ed Denis McQuail. Sage, 2000.
- Suggested ReadingsMedia And Society into the 21 st Century: A Historical Introduction Blackwell publishing Ltd, USA.
- Suggested Readings“Media / Impact” Wads Worth/ Thompson Learning, Belmont, CA
- Suggested Readings“Media Now: Co mmunication Media in the Information Age” Wads Worth/Thompson Learning, Belmont, CA
- Suggested ReadingsNews Media and Journalism in Pakistan Khan, Altaf. LAP Lambert Academic Publishing. June 2011.
- Suggested ReadingsNews Media and Journalism in Pakistan and Germany (Ed.) Khan, Altaf. Peshawar, 2003.
- Suggested ReadingsParticipatory Development Hasan, Arif, Oxford, 2010.
- Suggested ReadingsPolitical Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election, (Ed) Palgrave McMillan, UK
- Suggested ReadingsPolitical Communication in Asia, Roultage, NY.
- Suggested Readings“Precision Journalism: A Reporter’s Introduction to Social and Science Methods”, 4th Ed Rowman and Littlefield, Lanham, MD.
- Suggested ReadingsReport and Recommendations of the Media Commission, appointed by the Supreme Court of Pakistan, 2013 FES, Islamabad, 2013.
- Suggested ReadingsReporting the Frontier: Media Capacity Building for Peace in Pakistan’s Tribal Areas Khan, Altaf VDM Verlag Dr. Müllere.K. June 2011.
- Suggested Readings“Writing, Directing, and Producing Documentary Films and Vidoes”,.3rd edition Carbondale: Southern Illinois Press, 2002.
- Suggested Readings“Directing the Documentary”, 4th edition Focal Press, 2004.
- Suggested Readings“Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films”, 2 nd edition Focal Press, 2007.
- Suggested ReadingsPrinciples of Editing McGraw-Hill 1996
- Suggested ReadingsJournalism–Principles and Practices Vistaar Publications 2006
- Suggested ReadingsThe Hand Book of New Media London: Sage
- Suggested ReadingsApplying Communication Theory for Professional Life: An Introduction (2nd Edition) London: Sage
- Suggested ReadingsControversies in Contemporary Advertising Newbury Park: Sage Publications
- Suggested Readings"Public Relations-Writing & Media Techniques" Harper Collins College Publishers, NY
- Suggested ReadingsTelecommunications Policy in Pakistan” Telematics and Informatics
- Suggested Readings“Guaranteeing Copyright - Media Manager’s Guide to Pakistani Broadcast Law” Media Manager Companion Series Internews Pakistan
- Suggested Readings“Model Freedom of Information Act”, 2001 Consumer rights Protection Commission of Pakistan
